Job Description (JD)
| Nama Program | Perkhidmatan Pengiklanan & Promosi [FB-019-3:2012] |
|---|---|
| Kod CU | FB-019-3:2012-C05 |
| Competency | Core |
| Tajuk CU | BELOW THE LINE (BTL) PROMOTION COORDINATION |
| Penerangan CU | Below Tthe Line (BTL) Promotion Coordination is an activitity to assist the management in the implementation of BTL promotion of a client. BTL promotion materials usually used to communicate a promotion or even highlight branding messages. Examples of BTL materials are leaflets, t-shirts, premiums, packaging, promoters, loyalty clubs etc. BTL coordination starts from the point of receiving brief from client, then identifying the project’s requirements. Based on the requirements, the BTL team will come up with a proposal of concept options to be presented to the client. Each concept needs to be accessed and validify that concepts are in line with clients requirements. Presentation of proposed concepts may result in approval of concepts or requests for revisions. Request for revisions needs to be followed up and reverted to client on a timely manner up to point of approval. Upon approval from client on selected concepts, the BTL team is required to coordinate development of material and apply improvements based on client’s feedback. Finalized materials need to be prepared for finished output (ie color proof, FA CD, mock-up etc) before submission to relevant parties. It is also important to evaluate coordination performance to identify what worked and what didn’t for the advantage of future improvements. The outcome of this competency is to be able to coordinate activities involved in development of BTL promotion materials up to delivery of final goods in required formats. Final goods should be the materials that has obtained approvals from all the key stakeholders ie client, legislative bodies and superiors. |
| Tempoh Latihan | 180 |
| Objektif Pembelajaran | The person who is competent in this competency unit shall be able to coordinate activities involved in development of BTL promotion materials up to delivery of final goods in required formats. Final goods should be the materials that has obtained approvals from all the key stakeholders ie client, legislative bodies and superiors. Upon completion of this competency unit, trainees will be able to:- 1. Identify BTL project requirements 2. Assess project concepts 3. Assist BTL coordination activities 4. Prepare BTL promotion materials 5. Coordinate BTL project implementation 6. Evaluate BTL promotion coordination performance |
| Pra-Syarat | 0 |