Job Description (JD)
| Nama Program | Penerbitan Multimedia Kreatif [J582-001-5:2025] |
|---|---|
| Kod CU | J582-001-5:2025-C03 |
| Competency | Core |
| Tajuk CU | ADMINISTER CONTENT AND SOCIAL MEDIA MANAGEMENT |
| Penerangan CU | Administer content and social media management describes the process of creating, organising, scheduling and monitoring content across various social media platforms to engage the target audience and achieve strategic goals. This includes optimising content for search engines, analysing performance metrics and refining strategies based on insights, while actively considering the digital carbon footprint of content distribution and engaging in responsible practices that minimise unnecessary digital footprints. The person who is competent in this CU should be able to review content and social media activities, execute content and social media activities, categorise content and social media activities and analyse content and social media performance. The outcome of this CU is the effective management and optimisation of content and social media activities, resulting in enhanced audience engagement, improved performance metrics and alignment with project objectives, all while promoting transparency and ethical communication in digital spaces. |
| Tempoh Latihan | 80 |
| Objektif Pembelajaran | The learning outcomes of this competency are to enable the trainees to effectively manage, execute, and assess content and social media strategies, enhancing multimedia production and improving digital engagement and performance. Upon completion of this competency unit, trainees should be able to: 1. Review content and social media activities. 2. Execute content and social media activities. 3. Categorise content and social media activities. 4. Analyse content and social media performance. |
| Pra-Syarat | Not Available. |