Job Description (JD)
Nama Program | Pengurusan Pemasaran Digital [M731-001-5:2021] |
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Kod CU | M731-001-5:2021-C03 |
Competency | Core |
Tajuk CU | MANAGE DIGITAL MARKETING ANALYTICS |
Penerangan CU | Manage digital marketing analytics describes the ability to interpret and evaluate the data to make improvement decision. The person who is competent in this CU should be able to analyse digital marketing event performances, analyse digital marketing testing data and analyse digital marketing user behaviour data. The outcome of this CU is making sound decision based on empirical data. |
Tempoh Latihan | 320 |
Objektif Pembelajaran | The learning outcomes of this competency are to enable the trainees to develop competences to recognize opportunities by using marketing analytics to support improvement decisions. Upon completion of this competency unit, trainees should be able to: 1. Analyse digital marketing event performances. 2. Analyse digital marketing testing data. 3. Analyse digital marketing user behaviour data. |
Pra-Syarat | Not Available. |