JOB DESCRIPTION

Job Description (JD)

Nama ProgramPengurusan Pemasaran Digital [M731-001-5:2021]
Kod CUM731-001-5:2021-C03
CompetencyCore
Tajuk CUMANAGE DIGITAL MARKETING ANALYTICS
Penerangan CUManage digital marketing analytics describes the ability to interpret and evaluate the data to make improvement decision.

The person who is competent in this CU should be able to analyse digital marketing event performances, analyse digital marketing testing data and analyse digital marketing user behaviour data.

The outcome of this CU is making sound decision based on empirical data.
Tempoh Latihan320
Objektif PembelajaranThe learning outcomes of this competency are to enable the trainees to develop competences to recognize opportunities by using marketing analytics to support improvement decisions.

Upon completion of this competency unit, trainees should be able to:
1. Analyse digital marketing event performances.
2. Analyse digital marketing testing data.
3. Analyse digital marketing user behaviour data.
Pra-SyaratNot Available.