Job Description (JD)
Nama Program | Pengurusan Pemasaran Digital [M731-001-5:2021] |
---|---|
Kod CU | M731-001-5:2021-C01 |
Competency | Core |
Tajuk CU | PERFORM DIGITAL MARKETING PROJECT MANAGEMENT |
Penerangan CU | Perform digital marketing project management describes the ability to understand the project scope and strategise implementation plan according to budget. The person who is competent in this CU should be able to prepare digital marketing master plan, allocate digital marketing project resources, set digital marketing Key Performance Index (KPI) and evaluate digital marketing project performance. The outcome of this CU is optimisation of digital marketing project performance according to project requirements. |
Tempoh Latihan | 560 |
Objektif Pembelajaran | The learning outcomes of this competency are to enable the trainees to demonstrate effective use of management skills in organising resources and using effective strategies to influence others, manage conflict, and leads teams to successful project completion according to project requirements. Upon completion of this competency unit, trainees should be able to: 1. Prepare digital marketing master plan. 2. Allocate digital marketing project resources. 3. Set digital marketing Key Performance Index (KPI). 4. Evaluate digital marketing project performance. |
Pra-Syarat | Not Available. |