Job Description (JD)
| Nama Program | Perancangan & Pelaksanaan Pemasaran Digital [M731-001-4:2021] |
|---|---|
| Kod CU | M731-001-4:2021-C04 |
| Competency | Core |
| Tajuk CU | IMPLEMENT E-COMMERCE MARKETING PLAN |
| Penerangan CU | Implement E-commerce marketing plan describes the activities involved to create the consideration and conversion using E-commerce platform based on defined campaign and paid advertisement strategies. The person who is competent in this CU should be able to determine E-commerce channel, plan E-commerce marketing campaign content calendar, prepare E-commerce marketing campaign plan, coordinate E-commerce marketing campaign implementation, prepare E-commerce paid advertisement campaign proposal and optimise E-commerce marketing campaign performance. The outcome of this CU is execution of E-commerce marketing plan within the project scope according to timeline and budget. |
| Tempoh Latihan | 240 |
| Objektif Pembelajaran | The learning outcomes of this competency are to enable the trainees to prepare, coordinate and optimise E-commerce campaigns through selected channel by using E-commerce marketing campaign calendar according to E-commerce marketing project brief requirements. Upon completion of this competency unit, trainees should be able to: 1. Determine E-commerce channel. 2. Plan E-commerce marketing campaign content calendar. 3. Prepare E-commerce marketing campaign plan. 4. Coordinate E-commerce marketing campaign implementation. 5. Prepare E-commerce paid advertisement campaign proposal. 6. Optimise E-commerce marketing campaign performance. |
| Pra-Syarat | Not Available. |