Senarai Kursus
Memaparkan 1-3 daripada 3 items.
| # | Nama Kursus | Jumlah Hari Bekerja | Penerangan Kursus |
|---|---|---|---|
| 1 | SALE AND MARKETING MODULAR | 40 | 1. INTRODUCTION Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of marketing activities and the firm's resources. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an internal part of a firm’s marketing strategy. Marketing management may be defined as a process of management of marketing programmes for accomplishing organizational goals and objectives. It represents an important functional area of business management involves planning, implementation and control of marketing programmes as well as all managerial function in the fields of marketing. Marketing is a very important aspect in business since it contributes greatly to the success of the organization. Production and distribution depend largely on marketing. Many people think that sales and marketing are basically the same. These two concepts are different in many aspects. Marketing covers advertising, promotions, public relations, and sales. It is the process of introducing and promoting the product or service into the market and encourages sales from the buying public. Sales refer to the act of buying or the actual transaction of customers purchasing the product or service. Malaysia’s business services sector contributes only 2.9 percent to GNI, creating significant opportunity for growth. In other emerging economies, like China and the Philippines, the business services sector is expected to grow by around 11 percent in the next decade. In line with the target of achieving high-income status by 2020, Malaysia should aim to match or even surpass this level. By 2020, it must be move closer to the benchmark of developed economies like the United Kingdom, where the business services sector contributes roughly 20 percent of both GDP and employment and 14 percent of exports, and this goal can only be achieve with the support from sales & marketing personnel. Since the goal of marketing is to make the product or service widely known and recognized to the market, marketers need to be creative in their marketing activities. In this highly competitive nature of many businesses, getting the product noticed is not that easy. |
| 2 | ONLINE SALE | 40 | 1. INTRODUCTION Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of marketing activities and the firm's resources. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an internal part of a firm’s marketing strategy. Marketing management may be defined as a process of management of marketing programmes for accomplishing organizational goals and objectives. It represents an important functional area of business management involves planning, implementation and control of marketing programmes as well as all managerial function in the fields of marketing. Marketing is a very important aspect in business since it contributes greatly to the success of the organization. Production and distribution depend largely on marketing. Many people think that sales and marketing are basically the same. These two concepts are different in many aspects. Marketing covers advertising, promotions, public relations, and sales. It is the process of introducing and promoting the product or service into the market and encourages sales from the buying public. Sales refer to the act of buying or the actual transaction of customers purchasing the product or service. Malaysia’s business services sector contributes only 2.9 percent to GNI, creating significant opportunity for growth. In other emerging economies, like China and the Philippines, the business services sector is expected to grow by around 11 percent in the next decade. In line with the target of achieving high-income status by 2020, Malaysia should aim to match or even surpass this level. By 2020, it must be move closer to the benchmark of developed economies like the United Kingdom, where the business services sector contributes roughly 20 percent of both GDP and employment and 14 percent of exports, and this goal can only be achieve with the support from sales & marketing personnel. Since the goal of marketing is to make the product or service widely known and recognized to the market, marketers need to be creative in their marketing activities. In this highly competitive nature of many businesses, getting the product noticed is not that easy. |
| 3 | DIGITAL MARKETING | 1 | 1. INTRODUCTION Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of marketing activities and the firm's resources. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an internal part of a firm’s marketing strategy. Marketing management may be defined as a process of management of marketing programmes for accomplishing organizational goals and objectives. It represents an important functional area of business management involves planning, implementation and control of marketing programmes as well as all managerial function in the fields of marketing. Marketing is a very important aspect in business since it contributes greatly to the success of the organization. Production and distribution depend largely on marketing. Many people think that sales and marketing are basically the same. These two concepts are different in many aspects. Marketing covers advertising, promotions, public relations, and sales. It is the process of introducing and promoting the product or service into the market and encourages sales from the buying public. Sales refer to the act of buying or the actual transaction of customers purchasing the product or service. Malaysia’s business services sector contributes only 2.9 percent to GNI, creating significant opportunity for growth. In other emerging economies, like China and the Philippines, the business services sector is expected to grow by around 11 percent in the next decade. In line with the target of achieving high-income status by 2020, Malaysia should aim to match or even surpass this level. By 2020, it must be move closer to the benchmark of developed economies like the United Kingdom, where the business services sector contributes roughly 20 percent of both GDP and employment and 14 percent of exports, and this goal can only be achieve with the support from sales & marketing personnel. Since the goal of marketing is to make the product or service widely known and recognized to the market, marketers need to be creative in their marketing activities. In this highly competitive nature of many businesses, getting the product noticed is not that easy. 1. INTRODUCTION Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of marketing activities and the firm's resources. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an internal part of a firm’s marketing strategy. Marketing management may be defined as a process of management of marketing programmes for accomplishing organizational goals and objectives. It represents an important functional area of business management involves planning, implementation and control of marketing programmes as well as all managerial function in the fields of marketing. Marketing is a very important aspect in business since it contributes greatly to the success of the organization. Production and distribution depend largely on marketing. Many people think that sales and marketing are basically the same. These two concepts are different in many aspects. Marketing covers advertising, promotions, public relations, and sales. It is the process of introducing and promoting the product or service into the market and encourages sales from the buying public. Sales refer to the act of buying or the actual transaction of customers purchasing the product or service. Malaysia’s business services sector contributes only 2.9 percent to GNI, creating significant opportunity for growth. In other emerging economies, like China and the Philippines, the business services sector is expected to grow by around 11 percent in the next decade. In line with the target of achieving high-income status by 2020, Malaysia should aim to match or even surpass this level. By 2020, it must be move closer to the benchmark of developed economies like the United Kingdom, where the business services sector contributes roughly 20 percent of both GDP and employment and 14 percent of exports, and this goal can only be achieve with the support from sales & marketing personnel. Since the goal of marketing is to make the product or service widely known and recognized to the market, marketers need to be creative in their marketing activities. In this highly competitive nature of many businesses, getting the product noticed is not that easy. |