JOB DESCRIPTION

Job Description (JD)

Nama ProgramPengurusan Acara [HT-201-5:2012]
Kod CUHT-201-5:2012-C06
CompetencyCore
Tajuk CUEVENT MARKET RESEARCH
Penerangan CUThe CU title describes the competency in event market research.

He or she is the key person to determined company market share and to analyse company future potential as compared to competitors.

The person who is competent in this CU shall be able to review sales & marketing performance, identify market survey area, execute market research activity, analyse market element condition and propose event business development needs.

The outcome of this competency is to provide detailed market analysis result in assisting strategic business decision making in accordance with company strategic business plan.
Tempoh Latihan200
Objektif PembelajaranThe person who is competent in this CU shall be able to determined company market share and to analyse company future potential as compared to competitors by providing details market analysis result in assisting strategic business decision making in accordance with company strategic business plan. Upon completion of this competency unit, trainees will be able to:-
Review sales & marketing performance
Identify market survey area
Execute market research activity
Analyse market element condition
Propose event business development needs
Pra-Syarat0