Job Description (JD)
| Nama Program | Perundingan Imej [HT-092-5:2012] |
|---|---|
| Kod CU | HT-092-5:2012-C01 |
| Competency | Core |
| Tajuk CU | PERSONAL POSITIONING (BRANDING) CONSULTATION |
| Penerangan CU | Personal Positioning (Branding) Consultation promotes a client’s business branding in assisting the enhancement of the client’s business attributes. It is a process by which individuals and certainly companies/corporations are marked as brands and how these brands are marketed successfully comes from successful “self-packaging”. Personal positioning consultation therefore includes but is certainly not limited to a client’s appearance, their behaviour and communication to create a brand that is uniquely and recognisably theirs. Clients are guided in the use of positive and effective positioning strategies to advance their own career or even their company. The person who is competent in personal positioning (branding) consultation shall be able to assess client’s business branding requirements, analyse client’s nature of profession, perform professional branding agenda, assess professional branding performance and manage client records. The outcome of this competency is to be an essential contributing factor towards a person’s professional image, compliant to the standards of Image Consultants’ practice. |
| Tempoh Latihan | 380 |
| Objektif Pembelajaran | The person who is competent in this CU shall be able to provide personal positioning (branding) consultation to the clients. Its work to advice and guide client’s about skills, knowledge and attitude requirement in image branding and image development. Upon completion of this competency unit, trainees will be able to: • Assess client business branding requirement • Analyze client nature of business • Perform client business branding agenda • Assess client branding performance • Manage personal branding records |
| Pra-Syarat | 0 |