Job Description (JD)
| Nama Program | JUALAN DAN PEMASARAN PERKHIDMATAN KAPAL PERSIARAN [N791-005-3:2023] |
|---|---|
| Kod CU | N791-005-3:2023-C05 |
| Competency | Core |
| Tajuk CU | Perform Cruise Services Packages Marketing And Promotion |
| Penerangan CU | Perform cruise services packages marketing and promotion describes activities to market and promote cruise packages (cruise liner/domestic) offered by cruise operator. The activities via various channels online or offline. The goal of marketing is to attract the attention of potential customers or clients to the cruise services packages. Whilst the promotion aims to persuade customers or clients as the viewers to purchase the services. A variety of marketing and promotion related task in cruise services operation including advertising, fundamental public relations, market segmentation and distribution channel explained in this competency. The person who is competent in this CU should be able to check cruise services marketing packages (cruise liner / domestic), plan cruise services marketing and promotion activities, carry out cruise services marketing and promotion materials preparation, present cruise services marketing and promotion proposal and carry out cruise services marketing and promotion activities. The outcome of this CU is for the cruise service packages (cruise liner/domestic) being marketed and promoted among the existing and potential customers of the cruise industry in generating revenue for the organization. These activities are executed in accordance with cruise industry policies and as well as tourism industry terms and condition. |
| Tempoh Latihan | 0 |
| Objektif Pembelajaran | The learning outcomes of this competency are to enable the trainees to is the products is made well aware among the customers and end users of cruise industries in accordance with industry requirements. Upon completion of this competency unit, trainees should be able to: 1. Check cruise services marketing packages (cruise liner/domestic). 2. Plan cruise services marketing and promotion activities. 3. Carry out cruise services marketing and promotion materials preparation. 4. Present cruise services marketing and promotion proposal. 5. Carry out cruise services marketing and promotion activities. |
| Pra-Syarat | Not Available |