JOB DESCRIPTION

Job Description (JD)

Nama ProgramPENGURUSAN PENGELUARAN BATIK [SS-100-5:2013]
Kod CUSS-100-5:2013-C02
CompetencyCore
Tajuk CUBATIK MARKET SURVEY
Penerangan CUBatik market survey is a process of identifying latest trend in batik fashion by conducting batik market data collection activities such as market range, target group and competition. The findings of this survey will be used to formulate efficient marketing strategy.

The person who is competent in this CU shall be able to identify batik market range, carry out batik target group analysis, carry out market competition analysis and carry out batik market survey report.

The outcome of this competency is to produce batik market analysis report that can be used as guidelines and benchmark for the planning of batik design and products.
Tempoh Latihan240
Objektif PembelajaranBatik market analysis is a process of identifying latest trend in batik fashion by conducting batik market data collection
activities such as market range, target group and competition. The findings of this survey will be used to formulate
efficient marketing strategy. The outcome of this competency is to produce batik market analysis report that can be
used as guidelines and benchmark for the planning of batik design and products. Upon completion of this competency
unit, trainees will be able to:-
· Identify batik market range
· Carry out batik target group analysis
· Carry out market competition analysis
· Prepare batik market analysis report
Pra-Syarat0