Job Description (JD)
| Nama Program | Pengurusan Pengiklanan & Promosi [FB-019-5:2012] |
|---|---|
| Kod CU | FB-019-5:2012-C03 |
| Competency | Core |
| Tajuk CU | CORPORATE IMAGE AND BRAND MANAGEMENT |
| Penerangan CU | Corporate Image And Brand Management is the process involving cultivating a positive perception that the general public holds about a particular business. It extends to not only interaction with consumers, but also ongoing interaction with the media, labour unions, industrial associations, and other entities that have a direct and indirect impact on public opinion. Brand management is a process of maintaining, improving, and upholding a brand, so that the brand remains favourable its customers. Brand management involves a number of important aspects such as price, customer satisfaction, in-store presentation and communication, promotions and competition in the market place. The person who is competent in this competency unit shall be able to develop a set of strategy to maintain positive perception of the company/brand with the general public/customer. Furthermore, he/she must be able to realise the strategy with full activation plan and activities to monitor the performance of each activities. The outcome of this competency helps to enhance the perception of general public on the businesses. At the same time it helps to build a positive brand associations and strong awareness of that particular brand. |
| Tempoh Latihan | 360 |
| Objektif Pembelajaran | The person who is competent in this competency unit shall be able to enhance the perception of general public on the businesses. At the same time it helps to build a positive brand associations and strong awareness of that particular brand. Upon completion of this competency unit, trainees will be able to:- 1. Analyse corporate image and brand management requirements 2. Develop corporate image strategy and plans 3. Cultivate corporate brands 4. Manage corporate image and brand positioning 5. Present corporate image and brand management performance reports to top management |
| Pra-Syarat | 0 |