Job Description (JD)
| Nama Program | Pembangunan Pengiklanan & Promosi [FB-019-4:2012] |
|---|---|
| Kod CU | FB-019-4:2012-C10 |
| Competency | Core |
| Tajuk CU | ADVERTISING AND PROMOTION COPYWRITING DEVELOPMENT |
| Penerangan CU | Advertising And Promotion Copywriting Development is the creative process of conceptualising advertisements and promotion communication content to be applied in the various advertising medium and promotion platforms. Copywriting is the art of building the brand communications between a product and its consumers to establish a positive brand relationship, especially where it will have an impact on the sale of goods and services. In advertising, copy refers to the text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text adding additional facts and benefits to the headline and greater concept, in the instance of a print ad. Where a television ad is concerned, the body copy would manifest in dialogue, the announcer's script, etc. All brands rely on unique communication messages that are able to initiate trials and turn the potential users to real users. It has becomes a vital marketing tool in today’s marketing environment. The person who is competent in this competency unit shall be able to master skills from conceptual thinking and managing strategic brand communications to developing effective campaigns by using influential words. The outcome of this competency is to ensure strategically delivering words (whether written or spoken) that get people to take some form of action in accordance with client brief and legislative requirement. |
| Tempoh Latihan | 180 |
| Objektif Pembelajaran | The person who is competent in this competency unit shall be able to ensure strategically delivering words (whether written or spoken) that get people to take some form of action in accordance with client brief and legislative requirement. Upon completion of this competency unit, trainees will be able to:- 1. Analyse copywriting concept proposal 2. Assess target audience profile / insight 3. Prepare for copywriting development 4.Develop copywriting proposal 5. Propose draft copy for client approval |
| Pra-Syarat | 0 |