Job Description (JD)
| Nama Program | Perkhidmatan Pengiklanan & Promosi [FB-019-3:2012] |
|---|---|
| Kod CU | FB-019-3:2012-C08 |
| Competency | Core |
| Tajuk CU | ADVERTISING AND PROMOTION COPYWRITING DEVELOPMENT COORDINATION |
| Penerangan CU | Advertising And Promotion Copywriting Development Coordination is an activity in preparing materials and inputs for copywriting development. Copywriting in the world of advertising is an important component as its holds one of the big responsibility to deliver the message across to consumers. Advertising and promotion copywriting can only start when you can identify and truly understand the client’s requirements. This includes interpreting well the customer profile and determining business expectations, purpose of copy’s and reviewing copy’s flows. Copywriting materials are then presented to clients and their feedbacks are taken back for improvements. Once copywriting materials approved by clients, it is to be submitted in required form (CD, email draft). Each copywriting project needs to be evaluated for better execution in future. Copywriting project coordination needs to be evaluated for future improvements. The outcome of this competency is to be able to compile the required information for advertising and promotion copywriting development. |
| Tempoh Latihan | 360 |
| Objektif Pembelajaran | The person who is competent in this competency unit shall be able to practice advertising and promotion copywriting development coordination. Upon completion of this competency unit, trainees will be able to:- 1. Identify copywriting requirements 2. Consolidate copywriting materials 3. Evaluate copywriting materials 4. Report copywriting development coordination activities |
| Pra-Syarat | 0 |