Job Description (JD)
| Nama Program | Perkhidmatan Pengiklanan & Promosi [FB-019-3:2012] |
|---|---|
| Kod CU | FB-019-3:2012-C07 |
| Competency | Core |
| Tajuk CU | MEDIA MONITORING AND COMPILATION SERVICES |
| Penerangan CU | Media Monitoring And Compilation Services is an on-going process of compiling media information to assist the management in keeping track on industry competitive scenario. Examples are an update of competitors’ activities and internal brand / product / services activities. In order to monitor and compile the right media materials, certain monitoring criteria needs to be identified so materials monitored are more meaningful as its filtered based on requirements. With a clear target of topics / criteria’s, media coverage can be identified when checked. Media coverage obtained from regular monitoring should be compiled for easy referencing in future. Categorizing coverage according to topics can aid future referencing. Compilation status should be updated to superior to feedback. The outcome of this competency is to be able to practice media monitoring and compilation services which include diligent monitoring of the media to capture and compile media updates. |
| Tempoh Latihan | 120 |
| Objektif Pembelajaran | The person who is competent in this competency unit shall be able to practice media monitoring and compilation services which include diligent monitoring of the media to capture and compile media updates. Upon completion of this competency unit, trainees will be able to:- 1. Identify media monitoring and compilation requirements 2. Monitor media coverage 3. Compile media coverage works 4. Prepare media coverage compilation report |
| Pra-Syarat | 0 |