| Penerangan CU | Advertising and Promotion Project Coordination is an activity to coordinate all related processes in A&P and assist the project management teams in ensuring the project complied with all the clients and project requirements. A project starts from the point brief is given, be it from the superior or the client to planning to execution up to post-project follow ups. Time management is crucial in this CU and in many cases, preparation and follow through of timelines, checklists, next action steps and person in charge (PIC) is key in project coordination. The first step to coordinating a project is to understand the project requirements from given brief. Once requirements are outlined, project activities need to be planned and this process can either be in the form of brainstorming session to work on a proposal or conducting a quick research on relevant subjects. Brainstormed ideas or consolidated findings will then be presented to client or superior for approval. With approval from the client or the boss, a direction is made clearer and with that this person needs to work on a work breakdown structure (WBS) which consists of a timeline, detailed actionable steps, checklist and PIC. A WBS is a useful part of planning because it helps organize the activities involved in a project. It is from the activities listed in the WBS that this person will coordinate or execute the project to completion. It is also important to have a post mortem for every project to identify what worked and what didn’t for the advantage of future improvements. Post mortem sessions should include detailed learning and overall evaluation of project coordination. The outcome of this competency is to keep the project and related processes running smoothly as per briefed, taking into account factors such as time, cost, resources and compliance to regulations (ie: ASA for ATL advertising, regulated products such as pharmaceutical goods, and infant formula). |
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| Objektif Pembelajaran | The person who is competent in this competency unit shall be able to keep the project and related processes running smoothly as per briefed, taking into account factors such as time, cost, resources and compliance to regulations (ie: ASA for ATL advertising, regulated products such as pharmaceutical goods, and infant formula). Upon completion of this competency unit, trainees will be able to:- Identify advertising and promotion project requirements Plan advertising and promotion project activities Coordinate advertising and promotion project activities Assist project post mortem execution Evaluate advertising and promotion project coordination activities |
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