Job Description (JD)
| Nama Program | PENGURUSAN PEMASARAN & JUALAN PRODUK PERTANIAN & ASAS TANI [AF-015-5:2015] |
|---|---|
| Kod CU | AF-015-5:2015-E01 |
| Competency | Elektif |
| Tajuk CU | AGRICULTURE & AGRO-BASED PRODUCTS SALES INTERNATIONAL MARKETING MANAGEMENT |
| Penerangan CU | Agriculture & Agriculture & Agro-based products international marketing management is the business fundamental function in seeking exporting and importing of products and selling using marketing mix or set of mechanism for creating, delivering and communicating value to customers, and managing customer relationships in ways to creating benefit for the organization. The profession includes the international communication with carefully targeted consumers to obtain response and cultivate lasting customers relationship The person whom is competent in agro-based products International Marketing shall be able to analyze international governance, study international market potential, plan international marketing strategy, facilitate international marketing programme, implement international marketing programme, Evaluate international marketing programme and Report to stake holder The outcome of this competency unit is to enable agriculture & agro-based products and service are explored to the target segment to secure the business entities in returns. There are no specific pre-requisite for this competency unit. However, the solicitation function in securing business potential and sales segment through agriculture & agro-based products e-marketing protocol are required to be made adhered to Agriculture trade and promotional regulatory, Domestic Trade and Malaysian Communication and Multimedia Commission legislative requirement in their respective regulatory. |
| Tempoh Latihan | 132 |
| Objektif Pembelajaran | The person who is competent in this competency unit shall be able to manage the business fundamental function in seeking exporting and importing of products and selling using marketing mix or set of mechanism for creating, delivering and communicating value to customers, and managing customer relationships in ways to creating benefit for the organization. The profession includes the international communication with carefully targeted consumers to obtain response and cultivate lasting customers’ relationship. Upon completion of this competency unit, trainees will be able to:- • Analyse international governance • Study international market potential • Plan international marketing strategy • Implement international marketing programme • Evaluate international marketing programme • Report to stakeholder |
| Pra-Syarat | There is no specific prerequisite for this competency unit. However the Agro-based products Sales Showroom Operation should complying with legislative compliances which includes the operating permits, licenses and governance requirements |