Job Description (JD)
| Nama Program | PENGURUSAN PEMASARAN & JUALAN PRODUK PERTANIAN & ASAS TANI [AF-015-5:2015] |
|---|---|
| Kod CU | AF-015-5:2015-C03 |
| Competency | Core |
| Tajuk CU | AGRICULTURE & AGRO-BASED PRODUCTS IMAGE/BRAND MANAGEMENT |
| Penerangan CU | Agriculture & Agro-based products image/brand management is the management functions to strategize the distinguished of their products to competitors. The profession include categorized brand into consumers’ tough through visual/verbal triggers, positioning and perspective appeal approaches to facilitating and making more effective choice process from consumers’ perspectives creating brand/image indication and marketing strategy for agriculture & agro-based products value The person who is competent in Agro-based products image/brand management shall be able to analyse product attributes, plan branding strategy, conduct branding programme, evaluate effectiveness of branding strategy, recommendation for branding improvement and report on branding strategy to stake holder The outcome of this competency is to successfully generating and developing products’ brand/image from competitors and ultimately the consumers preferences. They is no specific pre-requisite in this competency un it, however the branding protocol should be made adhered to actual products value for agriculture & agro-based products compliances by authorities. |
| Tempoh Latihan | 122 |
| Objektif Pembelajaran | The person who is competent in this competency unit shall be able to strategize the distinguish of their products to competitors. The profession include categorized brand into consumers’ tough through visual/verbal triggers, positioning and perspective appeal approaches to facilitating and making more effective choice process from consumers’ perspectives creating brand/image indication and marketing strategy for agriculture & agro-based products value. Upon completion of this competency unit, trainees will be able to:- • Analyse product attributes • Plan branding strategy • Conduct branding programme • Evaluate effectiveness of branding strategy • Recommend branding improvement • Report on branding strategy to stakeholder |
| Pra-Syarat | There is no specific prerequisite for this competency unit. |