Job Description (JD)
| Nama Program | Pengurusan Jualan & Pemasaran [FB-018-5:2012] |
|---|---|
| Kod CU | FB-018-5:2012-C01 |
| Competency | Core |
| Tajuk CU | MARKETING STRATEGIC PLANNING |
| Penerangan CU | The competency unit title describes the competency in marketing strategic planning He or she is responsible to carry out strategic planning for marketing activity including market and product analysis and assessment to produce marketing strategic planning in accordance with organisation goal. The person in competent shall be able to carry out marketing objective and strategy, carry out marketing assessment, carry out product assessment, carry out assessment target market, design marketing plan, ensuring fulfilment review marketing plan, review marketing plan and propose marketing report. The outcome of this competency is to ensure sales & marketing activity is planned relevantly and fulfilling market needs to accomplish company mission & vision. |
| Tempoh Latihan | 266 |
| Objektif Pembelajaran | The person who is competent in this CU shall be able to ensure sales & marketing activity is planned relevantly and fulfilling and fulfilling market needs to accomplish company vision and mission. Upon completion of this competency unit, trainees will be able to:- 1. Prepare marketing strategic planning activities 2. Carry out market assessment 3. Carry out product assessment 4. Carry out target market assessment 5. Design marketing plan 6. Carry out marketing plan fulfillment review 7. Prepare marketing strategic planning |
| Pra-Syarat | 0 |